take control of your next bike purchase
We are on a mission to help you cut through the confusion and provide you with the proven process to find your dream ride:
Fit Before You Buy!
Foundation has redefined the art and science of bike sizing to create an experience that will finally give you the clarity and confidence to buy the right bike for you. We are more than just a bike fit. We will work with you every step of the way from figuring out your ideal position, finding the right geometries, to ultimately setting up your new dream bike exactly to your specifications.
– Alex Reid
Choosing to buy a bike based on a height sizing chart is guesswork. If you are ready to spend your hard earned cash on a new bike, and invest many, many hours in riding it, you want to know exactly what you are buying. We will act as your trusted and impartial advisor so you can find the ride you’ve always been looking for.
We’re an independent studio and all we are interested in is finding the best fit for you. Since we have no obligations to any particular brands, we can offer you a completely impartial service. So you know we only ever have your best interests to heart.
Charlie talks to Colin, head coach at ABP Works about her bike fitting experience and how it helped her choose the right bike for her.
– Saleem Vaillancourt
This machine allows us replicate ANY bike position, so we can determine the ideal options for each of your contact points (Handlebar dimensions, stem length & angle, saddle choice, cleat position etc.)
Once we’ve found these, using our CAD software, we can translate these contact points onto a real bike.
We care about your results as much as you do. We don’t just stop at telling you what size bike you need. This is a comprehensive service where we research and advise which bike models will best suit your body proportions, riding style and ambitions.
Once you are the proud owner of your new steed, we can help set up the new bike exactly to your fit requirements and test it out on the Velopark road or mountain bike circuit. We’re with you from start to finish!
No other fit studio or bike shop in the country can offer the same level of testing or assurance.
– Charlotte Rihoy, Aug 2023
Pre-fit interview ✔
All disciplines: Rd, Tri, TT, MTB, Gravel, Commute ✔
Dynamic bike fit on jig ✔
In-depth component testing e.g. saddles, bars, aerobars, cleats ✔
Video analysis ✔
Ideal position recorded ✔
Personal Google Drive folder ✔
Bike CAD measurements ✔
Liaising with your frame builder ✔
Post-fit written report ✔
Independent buying recommendations ✔
FREE follow-up fit / new bike setup ✔
Custom geometry frame design ✔
With a combined experience of over half a century of working in the bike industry, Foundation offers a vast product knowledge, riding experience and fitting expertise to find the right bike for you.
Communication is king. So we are on hand, as an impartial advisor, throughout your buying journey. We are here to answer all your questions and guide you through the process from start to finish, no matter what your goals!
Buying the right bike is the best way to invest in your health and achieve long term results. Here are just some of the reasons to partner with us on your bike fitting journey.
200+ 5 Star Google Reviews.
The top rate bike fitter in London.
Your success is our priority. Follow our process and we guarantee you will find your ideal fit.
Tap into the combined knowledge & experience of our team, earned over 3000+ fits.
Access unrivalled facilities including our outdoor Road & MTB test circuits.
It is natural to think ‘Will this really work for me?’.
Our track record with thousands of riders proves that if you work hard and commit, you will achieve remarkable results too.
But if you are still unsure, here are the answers to the most common questions we get asked on a daily basis.
It’s so common for riders to think that they need to be a professional athlete to benefit from a bike fit. This couldn’t be further from the truth. 99.9% of our bike fits are done with amateur riders. Anyone who values their riding and rides their bike regularly can benefit from a fit. You make around 10,000 pedal strokes an hour. Would you rather repeat 10,000 good pedal strokes, or 10,000 poor ones? If you are going to invest many, many hours into riding your bike, why hold yourself back with a poor position?
We are different. Our whole fitting ethos centres around providing as much knowledge as we can to our riders, so you can truly understand why certain choices will work for you and others won’t. The more you know, the better decisions you can make, for you! There is no ‘secret sauce’ we are hiding, just honest, education and guidance. Our track record backs this up!
How much does your bike cost? How much do your wheels cost? How much does your cycling wardrobe cost? Yes, cycling can be expensive, but a bike fit is the best value investment you can make for your long term health and riding. It will last you years, it will enable you to travel thousands of kilometres, it will help you become stronger, fitter and stave off injuries. And you can transfer it from bike to bike. Bike fitting is not sexy and it is not easy. It requires time, hard work and commitment. But the rewards are ten-fold. Remember, nothing really worth doing is easy!
Cycling is a low impact, repetitive sport, conducted upon the most efficient form of transport known to man. This means you can get away with repeating poor movement patterns for years and your body will easily find a way to absorb that additional poor movement stress. Some bodies are better at dealing with that additional stress than others. But the more stress you load onto your body, at some point it is going to catch up with you. Trust me, I’ve been there myself and part of the reason why I became a bike fitter. The other constant that you should be aware of is that our bodies change. You body is not the same as it was 5 years ago! Bike positions should change to match your body, your mobility, your abilities and your current riding goals. If you need help figuring this out, seek advice from an expert, come get a bike fit.
We know that our processes and methods work because it has been proven across 1000s of cyclists. However it does take two to tango when it comes to bike fit. Good results can only be achieved if both fitter and rider are willing to work at a problem and explore all potential solutions together. This is why we describe our fit process as a partnership. Bike fitting is not a simple magic bullet or a prescription. But if you’re willing to be open minded, come with a learning mindset, work hard and take control of your fit, great things can happen! But if you’re having doubts or still have any questions on your mind, you need to answer these before you commit to a fit. Email us anytime: email@example.com or call Wei on +44(0)7891 063 994
Find YOUR fit – The chance that every single component (bars, stem, cranks, saddle etc.) on a stock bike will be just right for you is less than 2%. Every bike should be tailored to the individual. You are not an average.
Save yourself TIME – Time trying to figure out what is best for you through trial and error. Time swapping out components on a new bike that don’t fit.
Save yourself MONEY – If you buy the wrong bike, that is a tonne of cash down the drain, and then you still have to figure out what is the right size!
Avoid FRUSTRATION – We want you to enjoy the ride. Don’t stumble at the first hurdle. Find a bike that fits, that is comfortable and you will enjoy your ride so much more.
Prevent INJURY – A bike fit is the surest and fastest way to ensure that your new bike will be working with your body and not setting you up for a future injury.
Get the MOST from your bike & body – Why hold yourself back? The bike is only 50% of the equation. The engine is you! The magic ride happens when both body and bike are working together.
A fit keeps on GIVING – Once you have your fit measurements, you can keep using them to set up new bikes or test new positions. You now have the knowledge, you are now in control of your fit.
– Adrian C, May 2023