5 Bike Fit Myths Still Confusing Riders in 2025


There can often be a murky fog of mystery surrounding bike fitting. Sometimes, it’s as much an art as it is a science, and separating sound advice from the marketing Kool-Aid, and an experienced and impartial bike fitter from a “motion capture system operator” can be tricky. We spend just as much of our time … Continue reading 5 Bike Fit Myths Still Confusing Riders in 2025

Inspiration, Not Emulation: Bike Fit Lessons From The 2024 Pro Peloton


As we reflect on the 2024 season, it’s hard not to be inspired by some of the mesmerising performances we’ve seen on the roads and trails this past summer. From Pogi doing the Giro/Tour double AND winning the World Champs road race all in one year, Remco’s double Olympic gold medals, Pauline Ferrand-Prévot’s dominant MTB … Continue reading Inspiration, Not Emulation: Bike Fit Lessons From The 2024 Pro Peloton

Reflections: AI and the Impact it Has On Your Cycling (and Life).


So, that was that – 2024 is almost a wrap, and it’s passed by in a flash!  Now that we’re staring down the barrel of a new year, the run up to Christmas and ticking over of time towards January 1st is often the catalyst for moments of reflection and contemplation. What did we achieve … Continue reading Reflections: AI and the Impact it Has On Your Cycling (and Life).

Is Your Bike Fit a Victim of the Sunk Cost Fallacy?


How the Sunk Cost Fallacy Could be Holding Back Your Bike Fit The psychology of humans can be both fascinating and oftentimes, perplexing. One of the most interesting aspects of the human psyche is the concept of the Sunk-Cost Fallacy, or as my Grandad would probably put it (in his often incomprehensible Yorkshire accent), “floggin’ … Continue reading Is Your Bike Fit a Victim of the Sunk Cost Fallacy?

Five Easy Bike Fit Strategies To Help You Run Fast Off The Bike: A Triathlon Masterclass


Join us for this replay of our recent live webinar. Colin Norris, Head Coach at ⁠APB Coaching⁠, hosts Wei, Lead Bike Fitter at ⁠Foundation Bike Fit⁠ for this Triathlon Masterclass: Hoe To Run Fast Off The Bike They discuss the pre-requisites for running fast off the bike in a triathlon and five different bike fit … Continue reading Five Easy Bike Fit Strategies To Help You Run Fast Off The Bike: A Triathlon Masterclass

Could You Be A More Powerful & Comfortable Cyclist By Riding Less?


This is not what cyclists want to hear… But in all seriousness, riding your bike less could actually improve both your comfort and performance on the bike.  Well, you’d be half right… It’s what you do with your time that counts.  Unfortunately in the world of endurance sports (or life in general for that matter), … Continue reading Could You Be A More Powerful & Comfortable Cyclist By Riding Less?

The Essential 10 Step Process For An Effective Bike Fit: Masterclass Replay


Kriss from ⁠Strength For Endurance⁠ hosts Wei on this online masterclass to reveal the essentials of bike fitting. In this masterclass replay, you’ll learn how to cut through all the conflicting information to discover the same reliable method we use in our bike fit studio day-in-day-out, to help you find your best position. Join the … Continue reading The Essential 10 Step Process For An Effective Bike Fit: Masterclass Replay