Foundation Privacy Policy

Last updated: 16/05/2023

This privacy policy sets out how Foundation uses and protects any information that you give Foundation when you use this website.

For all of our services, the data controller is FDN Bike Fit Limited. Foundation is a trading name of FDN Bike Fit Limited.

Foundation is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Foundation may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

What information we collect and why

Name, email and address details shared with us online, through a web form, instore or at one of our eventsTo deliver bike fit services for you. To send you information relating to your bike fit. To send you marketing emails. For fraud prevention.
Payment details
To take payment and give refunds where necessary. We do not store payment card details. For fraud prevention
Images and videos of you and your bike during the fit sessionTo deliver bike fit services for you. You will have full access to all of the images captured in the session through a personal Google Drive folder. Images may be used on social media for promotional purposes (only if you’ve opted-in)
Your purchase history, your web browsing history and information gathered through cookiesTo fulfil your orders, provide customer service and handle enquiries. So we may learn from what you like. To send you personalised marketing emails (only if you’ve opted-in) 
Your device IP addressTo set your default options such as currency and language, To protect our website from fraud or malicious software
The type of device you are using to access our websiteTo improve your shopping experience by displaying our website in the best way for your device
Survey responsesTo help us better understand our customers’ needs and preferences

What we do with the information we gather
We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

Email Marketing
If you opt-in to receive marketing emails from us, we’ll send you an email on a regular basis, keeping you up-to-date with our latest news, products, offers and events. In addition, if you’ve bought from us, we may use this information to send you emails about similar products that may be of interest to you. Some emails that we send will be based on actions that you take on our website, for example buying or viewing a specific product. We do this to enhance your shopping experience, and to help you find products which we think may be useful to you. You can unsubscribe from receiving marketing emails from us at any time by:
Clicking the ‘Unsubscribe’ link at the bottom of any of our marketing emails
Contacting our customer service team:

If you choose not to receive marketing emails you will still receive important order information and product details by email.

Record Keeping
We may use the information to improve our products and services. Any private or personal information we take or have of yours will be retained solely by Foundation and will not handed to any third party for marketing purposes. Any private or personal information we gather during the process of a bike fit will be shared with you and that you have access to that information. Foundation will not send you with marketing emails unless we have your explicit consent.

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information
You may choose to restrict the collection or use of your personal information in the following ways:

whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes. If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.

You may request details of personal information which we hold about you under the Data Protection Act 1998. If you would like a copy of the information held on you please write to

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible at the above address. We will promptly correct any information found to be incorrect.

Your Rights
When it comes to your personal information, you have the following rights:

  • The right to be informed about how we use your information
  • The right to access any information we hold about you
  • The right to correct any inaccurate information that we hold about you
  • The right to request that we delete information that we hold about you
  • The right to request that we stop processing your information i.e. using it for any or all of the purposes set out in this privacy policy
  • The right to access your information in such a way so that it can easily be transferred from environment to another in a safe and secure way
  • The right to object to, and opt-out of our email marketing at any time

We will always ensure that our services are made available to you in a way that makes it easy for you to exercise any of these rights, at any time. If you have any questions or wish to exercise your rights, please contact us.

Intellectual property
All wording on this site as well as the aesthetic aspects of the site and the products sold through it, remain the intellectual property of Foundation.

Changes to our privacy and cookies policy
From time to time, we may update our privacy and cookie policy to reflect changes in the way we provide our services to you, or in accordance with changes in data protection law. We encourage you to stay familiar with our privacy policy, but rest assured that If any significant changes are made, we will let you know. If you have any questions about any changes we make, you are entitled to invoke any of your rights as set out above. We also encourage you to contact us.

How to contact us
We welcome all feedback, good or bad. If you:

  • Have any questions about how we collect and use your information
  • Would like a copy of the information we hold about you
  • Would like to update or remove any of the information we hold for you
  • Would like to exercise any of your rights explained above

  • You can:
    phone us on 07891063994
    email us at
    write to us at:

Data Protection Officer
FDN Bike Fit Ltd.
Lee Valley Velopark
51 Abercrombie Road
E20 3AB

Contacting the regulator
If you feel that your data has not been handled correctly, or you are unhappy with our response to any requests you have made to us regarding the use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office.

You can contact them by calling 0303 123 1113.

Or go online to

If you are based outside the UK, you have the right to lodge your complaint with the relevant data protection regulator in your country of residence.