Ride Better
Hyper-Bikes Are Coming… It seems like the only constant in the bike industry these days is change. Every few years or so, the pendulum swings between the two extremes of what the ”must have” bike of the moment is, generally alternating in some guise between a lightweight climber, or an aero spaceship. There was a … Continue reading Hyper-Bikes Are Coming – Are You Ready For This?
As we’re all well aware, the supposed correct number of bicycles that one should own is N+1, with the “N” of course being the number of bikes you currently own. Now, this would be great if you had an industrial sized unit to house all of these hypothetical bikes in, as well as the bottomless … Continue reading What Would a Bike Fitter Ride?
“Avoiding Stupidity is Easier Than Seeking Brilliance”… Just sit with that sentence for a minute… It’s so simple, so obvious and yet… Seemingly so difficult to actually put into practice in so many contexts within our lives. Our recent podcast mini series, “Modern bike fit mistakes” got me thinking about the different choices people make … Continue reading Avoiding Stupidity is Easier Than Seeking Brilliance.
How To Get the Most Out of Your Bike Fitting Are you ready for a bike fit? Committing to a bike fit is not something that should be taken lightly. After all, it’s a significant investment of time, financial resources and learning, to embark on a process that is ultimately aimed to help you to … Continue reading Are You Ready For a Bike Fit?
As bike fitters, we are often lucky enough to have a myriad of tools available at our disposal to help riders achieve greater harmony between body and bike. Today we are going to demystify the bike fit jig. As we know, and often reiterate, it’s not only a case of just having these tools that … Continue reading What is a Bike Fit Jig? And When Do We Use One?
There can often be a murky fog of mystery surrounding bike fitting. Sometimes, it’s as much an art as it is a science, and separating sound advice from the marketing Kool-Aid, and an experienced and impartial bike fitter from a “motion capture system operator” can be tricky. We spend just as much of our time … Continue reading 5 Bike Fit Myths Still Confusing Riders in 2025
As we reflect on the 2024 season, it’s hard not to be inspired by some of the mesmerising performances we’ve seen on the roads and trails this past summer. From Pogi doing the Giro/Tour double AND winning the World Champs road race all in one year, Remco’s double Olympic gold medals, Pauline Ferrand-Prévot’s dominant MTB … Continue reading Inspiration, Not Emulation: Bike Fit Lessons From The 2024 Pro Peloton
So, that was that – 2024 is almost a wrap, and it’s passed by in a flash! Now that we’re staring down the barrel of a new year, the run up to Christmas and ticking over of time towards January 1st is often the catalyst for moments of reflection and contemplation. What did we achieve … Continue reading Reflections: AI and the Impact it Has On Your Cycling (and Life).
How the Sunk Cost Fallacy Could be Holding Back Your Bike Fit The psychology of humans can be both fascinating and oftentimes, perplexing. One of the most interesting aspects of the human psyche is the concept of the Sunk-Cost Fallacy, or as my Grandad would probably put it (in his often incomprehensible Yorkshire accent), “floggin’ … Continue reading Is Your Bike Fit a Victim of the Sunk Cost Fallacy?
Bike Fitting Has a Problem… When I first got started in the bike industry over 10 years ago, I knew literally nothing about road cycling or triathlon, let alone bike fitting… My experience of bikes was BMX, crashing any kind of Mountain Bike you could think of, and even dabbling in a bit of trials … Continue reading Bike Fitting Has a Problem…