Author: Foundation Bike Fit

How the Sunk Cost Fallacy Could be Holding Back Your Bike Fit The psychology of humans can be both fascinating and oftentimes, perplexing. One of the most interesting aspects of the human psyche is the concept of the Sunk-Cost Fallacy, or as my Grandad would probably put it (in his often incomprehensible Yorkshire accent), “floggin’ … Continue reading Is Your Bike Fit a Victim of the Sunk Cost Fallacy?

Bike Fitting Has a Problem… When I first got started in the bike industry over 10 years ago, I knew literally nothing about road cycling or triathlon, let alone bike fitting… My experience of bikes was BMX, crashing any kind of Mountain Bike you could think of, and even dabbling in a bit of trials … Continue reading Bike Fitting Has a Problem…

You Have Your Fit Data… Now What? Buying the right size bike isn’t as simple as it used to be. Forgive me for sounding like a grumpy old man, but the days where you could walk into your friendly local bike shop and leave with a bike that same day are all but gone, and … Continue reading How to Use Your Bike Fit Measurements to Buy the Right Size Bike

Join us for this replay of our recent live webinar. Colin Norris, Head Coach at ⁠APB Coaching⁠, hosts Wei, Lead Bike Fitter at ⁠Foundation Bike Fit⁠ for this Triathlon Masterclass: Hoe To Run Fast Off The Bike They discuss the pre-requisites for running fast off the bike in a triathlon and five different bike fit … Continue reading Five Easy Bike Fit Strategies To Help You Run Fast Off The Bike: A Triathlon Masterclass

This is not what cyclists want to hear… But in all seriousness, riding your bike less could actually improve both your comfort and performance on the bike.  Well, you’d be half right… It’s what you do with your time that counts.  Unfortunately in the world of endurance sports (or life in general for that matter), … Continue reading Could You Be A More Powerful & Comfortable Cyclist By Riding Less?

Cycling is a funny old game. Call me a grumpy old man (and you’d be right…) but it seems like more and more these days, in cycling, it’s easy to spend as much time thinking about how your bike and kit looks, (Think pristine white cycling shoes!), as much as how your bike and body … Continue reading How Your Cycling Shoes Should Influence Your Cleat Position

Kriss from ⁠Strength For Endurance⁠ hosts Wei on this online masterclass to reveal the essentials of bike fitting. In this masterclass replay, you’ll learn how to cut through all the conflicting information to discover the same reliable method we use in our bike fit studio day-in-day-out, to help you find your best position. Join the … Continue reading The Essential 10 Step Process For An Effective Bike Fit: Masterclass Replay

How To Buy A Bike The Right Way Cut Through The Mis-information & Marketing Hype With This Simple 5 Step Method So, you want to buy a new bike? Cool! Whether you’re a kid at Christmas and you’ve just unwrapped your first BMX, or you’re a more ”mature” cyclist making your next big purchase to add to … Continue reading The Right Way To Buy A New Bike

I find the pervading negativity that pervades the general news not healthy… so I tend not to pay too much attention to it these days… But the recent kerfuffle around the cancellation of the HS2 rail project unexpectedly provided with me with an interesting reminder… 🤔 We live in a capitalist society and the ultimate … Continue reading How Capitalism Is Affecting Your Fit(ness) 

Watch this replay of our popular live webinar with, Kriss Hendy from Strength For Endurance. He reveals how committed riders can unlock their cycling performance by using the right strategies in the off-season. Kriss takes us through how to avoid the setbacks and injuries that often derail talented athletes. He discusses what strength training actually … Continue reading What Is Effective Strength Training For An Endurance Athlete